A Bit About Me

Why I Write

I’ve been writing most of my life. At a young age, I developed a deep love for words and languages. I learned to read at 3 years old, and still can’t live without books. While in school, I studied French for 8 years, and took classes in linguistics, journalism and Japanese (though don’t ask me to speak it). I even taught myself a bit of sign language. And I love doing crossword puzzles. The challenging ones.

Silly as it sounds, I am often quoted as saying, “Words are delicious!”, and I firmly believe that. Words can be woven together to create vivid images that have the power to arrest your senses—sight, smell, taste, touch. Words are definitely a catalyst for kindling emotions.

I guess you get the picture. I love the artistry of weaving words. Color me nerdy.

My name is Robin Foster. And I’m ready to write for you.

My Career & Education

My expertise is in brand positioning, marketing strategy, and copywriting. I spent the last 30+ years working in advertising agencies and corporate marketing roles. I am now working for myself as a marketing copywriter and brand strategist. During my career, I spent 10 years working for one of the world’s largest ad agencies (Ogilvy & Mather Advertising), several years in smaller, independent ad agencies, and another 10 years serving as Director of Marketing and Brand Development for one of the country’s largest grocery retailers (Food Lion). I also hold Bachelor’s and Master’s Degrees in International Marketing.

Throughout my career, I wrote constantly. Strategic plans, brand positioning documents, presentations, speeches, radio scripts, print and digital ads, websites — you name it, I wrote it. I earned a reputation for great writing, so I was often tagged by my bosses and co-workers to write things for them. While others loathe the idea of having to write, I find it liberates me and brings me joy.

  • “Our campaign included print and digital strategy and Robin seamlessly served as copywriter (within a matter of months) for many of our projects, including our website, brochures and more. She was quickly able to grasp the nuances of our industry. As a result, we gained consistency in our brand communication and integrity, which dramatically increased our awareness and interest in our services. Robin’s experience, expertise, and passion are second to none.”

    ~ Adrienne Walters-Anders, Manager, Marketing & Development — American Forest Management

  • “Writing is a unique skill and Robin has it. She digs deep, like an investigative reporter, and establishes a trusting rapport with her subjects. Robin manages a client’s request with grace and thoughtfulness, while crafting compelling tales through her writing style, relationship building and an appreciation for storytelling.”

    ~ Noelle Bell, SVP, Marketing & Communications — DreamKey Partners

  • "Smart and straightforward with a lot of heart, Robin is one of my favorite writers. I’ve had the pleasure of working with her for our agency’s copywriting needs for several years. From creative ad copy to informational website copy, her work demonstrates that she has a special knack for finding and hitting the right tone for the right audience. Rooted in research and utilizing her background in marketing strategy, Robin approaches content development with a strategic mindset and takes the time to really understand the assignment and client goals in to achieve the best result. She’s thoughtful, dedicated, responsive and dependable and has a versatility that allows her to adapt to the needs of all types of clients. Robin always gets the job done on time to a high standard, and I wouldn’t hesitate to recommend her for any copywriting project."

    ~ Pollyanna Falk, VP, Account Services & Public Relations — SPARK Strategic Ideas

  • “Robin has a knack for telling your company’s story, even if you weren’t sure there was a story to tell! She digs deep, listens intently, and can not only communicate the basics, but she unearths your brand’s nuances and unique “voice” in a way that is compelling and gets results.”

    ~ Robin Bookmiller — Director of Marketing, Beacon Partners

  • “Robin is a master of her craft and a true professional. Robin’s unique writing style and ability to pull the creative side out of anyone (even me…) is a true asset to any organization. Robin forms a strong bond with her clients and really wants to be part of the team. What I appreciate most about Robin is that she does not view her clients as numbers or revenue, but rather as family. This is important to us and is very clearly reflected in the work she does. Over the years we have come to rely on Robin for multiple projects and we look forward to working with her in the future. Highly recommend for any business, big or small.”

    ~ Doug Donia, Partner — New Branch Real Estate Advisors

  • “I’ve had the pleasure to work alongside Robin on a wide range of clients and projects over the past six years. She is a brilliant strategist who is extremely gifted at storytelling. Not only is her writing powerful, but she does an amazing job of intriguing the reader and making businesses sound approachable, all while staying true to the company’s brand voice. It is rare to find someone who can think about the big picture and weave a detailed story – Robin is a copywriting unicorn.”

    ~ Anne Marie Holder, CEO — SPARK Strategic Ideas